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Michael Porter's classic "competitive strategy", he proposes structural analysis model industry, the so-called "five force model," he says: the existing competitive situation of the industry, the bargaining power of suppliers, customers bargaining power, the threat of substitute products or services, the threat of new entrants five major driving force of competition, determine the company's profitability. We based the role of these five kinds of power, the state of comp Cheap air jordan 12 taxi for sale online free shipping etition in the US athletic footwear business column chart analysis. First of all, there are high barriers to entry in this field. US athletic footwear industry from the "do not plant," the brand-based companies, large companies in the advertising, product development, and sales network exports are more cost advantages. More importantly, the brand personality and consumer loyalty gave potential entrants to set up an invisible barrier. Second, the supplier's bargaining power is weak. Because most of the athletic footwear industry inputs are homogeneous, particularly in Nike launched after a wave of outsourcing, more than 90% of the production are concentrated in low-wage countries, far oversupply of labor. Third, the end co cheap jordans for sale nsumer care sports shoes prices, while more sensitive to fashion, but for the company's profit margin and not a very negative impact. Because if the presence of reduced profits, then this will be offset by lower production in developing countries. In addition, most successful brands in terms of product differentiation, which prevents buyers will continue to convert the brand with the brand image linked. In addition, because the other shoes are not suitable for sport, so it's not completely replace athletic footwear products. Finally, the US athletic footwear market is seen as challenging and is saturated, full of fierce competition and slow growth, so for new entrants only a small space. Nike, Adidas and Reebok, these major Retro jordans for sale brand to seize more than half of the market share and remained relatively stable. Through the analysis we can see, on the one hand, this is a coveted market, but barriers to run up, there is a low supply of bargaining power, bargaining power of buyers moderate and did not focus replacement of the product, difficult extrusion profits. On the other hand, when in addition to a high degree of market concentration but no monopoly power, the region where the fighting is very intense. Thus, in this competitive environment, independent of the company's extraordinary profits sustained largely depend on their strategy. Nike, leader of attitude Nike originated in 1962 by Phil. Knight initiative, was named "Blue Ribbon Sports" in th Cheap air jordans for sale e 1970s officially changed its name to Nike. It initially than Adidas sports shoes in the United States take the top spot in the industry, in 1980 accounted for about 50% of US market share. Since then, Nike introduced a proactive marketing activities, signing top athletes, and create a "just do it (Just Do It)" slogan. Nike sneakers positioning its innovative design and technology, high-priced high-quality products. Nike, with a wealth of product types and outstanding design, in 2000 accounted for more than 39 percent of the US athletic footwear market, almost twice the market share of Adidas. From the 1970s, Nike gradually shift from a product-oriented company to a market-oriented company. Its worldwide operations, the co cheap foamposites mpany's internal design of high-tech and high-quality products, the production of low-cost countries, and then successfully established through marketing as youth subcultures symbol of the brand. Nike's unique resources, including proprietary products and trademarks, brand reputation, the company's unique culture and human assets. To figure out how to Nike to develop into a competitive advantage on the basis of their resources and strength, we will produce the following, sales, marketing and product development aspects of the analysis of their value chain. In the production chain, from the later 1970s, Nike has put the manufacturing sector outsourcing to many Asian countries. Outsourcing Nike get cheap labor, and get a lot cheap jordans online of discounts from suppliers. Also, outsourcing enables customers to quickly get new products from the market, reducing the risk of capital investment. On the other hand, in sales, this "futures" under a single program allows retailers to 5 to 6 months in advance predestined transport pledge 90% of the orders will determine the price at a certain time arrived. This strategy succeeded in reducing inventories to a minimum, and shorten the inventory turnover. In the 2003 fiscal year, Nike had 91 percent of the US footwear shipments in this manner, fiscal year 2002 was 92%, 86% for the financial year 2001 now, Nike has three sales channels: retail, Niketown and electronic Business. Nike Urban Construction stand the 1990s, showing th cheap jordans for sale mens e latest Nike or most innovative products, advertising on the main road, Nike Town is not so much a sales channel, as it is a marketing tool. E-commerce began in the 1990s Nike.com, Nike also allow other Internet companies sell their products. Nike e-commerce strategy to re-ignite a direct relationship with consumers. & Nbsp;Olympic Games opening soon, the relevant trends around the world products have been launched, Nike's Octagons series One Piece Dunk Highs also limited edition. Nike create a dot pattern as Dunk High shoes, and then some different color collocation, the tongue is also a combination of 8 words on behalf of the two Beijing Olympic Games held in August 8th date. The series comes in five matching Dunk High, whic cheap jordan shoes for men h will be on sale at UNDFTD, Losangeles and Santa Monica stores on August 8th. : welcomes Beijing Olympic Art, Air Max 90, CurrentNike SB series, August new products comments on last article: welcome to Beijing Olympic Art Air Max 90 Current next: Nike SB series August new products , the head of the Nike sports aircraft carrier, Mark Parker is naturally a fan of sports, and what are his favorite Sneaker sneakers? It's pretty has an interesting question. In an interview with Bloomberg recently, he was asked this question, and Mark said he was "" about Flyknit weaving uppers and the entire Flyknit family for love. When asked further about specific shoes, he replied, "football shoes Nike Flyknit Mercurial.". In his eyes, this sneaker is an incredible work, not only changed the rules of the world football game, and sports products design is a major landmark change. Mark Parker in Nike Flyknit said Mercurial conference: "Nike Flyknit application of Mercurial by using contour design and bold new benefit in Nike Flyknit technology, it will become the preferred type of game player speed boots." Nike Flyknit Mercurial breakthrough technology also include Brion cable, the cable is directly woven into the uppers, and then through the lock hole is connected to the outer bottom. This kind of tendon support extends to the heel, so the Mercurial ball boots give the player forward thrust, like the slingshot principle. It also uses a more flexible new all - carbon fiber chassis that helps players get more effective reactions from the ground. Shoes heel new tacks improves the stability, toe increased stronger grip, the players get stronger grip and driving force in the moment before the ground. Mark Parker in the office -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! 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